- To be a trusted source of accurate, timely and impartial news from the Brixton area that is of interest to Brixton residents, visitors and all those with a link to the area
- To uphold community values at all times and to promote community groups, businesses and organisations through partnership and outreach.
- To be a hub for information on all elements of local life – a one stop shop for residents of and visitors to Brixton, like a trusted friend.
- To stick rigidly journalistic ethics, and present a consistent style.
- To strive to continually grow a diverse audience by using different media, including a weekly printed freesheet, the Brixton Bugle, and organizing events and workshops.
- To entertain, amuse and stimulate discussion.
