Hundreds of Brixton residents queued around the block for the opening of a discount fashion store in Brixton Road.
TK Maxx staff handed out £10 gift vouchers to the first 500 shoppers at the new store, which has taken over the space formerly used by The Rest is Noise bar in the 19th Century Bon Marche centre.
Keen bargain hunters started queuing from 5.30am armed with umbrellas and camping chairs, and the line snaked far around the corner when the doors opened at 9am.
Film-maker Billy Banks, pictured, arrived before 5.30am and was the first in line. He told the Blog: “I only live 200 yards away so I thought why not get up early, have a shower and pop over.
“The traffic earlier was slowing down to see why I was sitting by the side of the road with an umbrella. I am actually doing research for a film and I might write a comedy script about people waiting outside shops.”
Brixton-based steel band London Allstars entertained the crowd and by 9.30am long queues snaked around the three storey shop.
The Bon Marche Centre, in which the new shop is based, was the first purpose built department store when it was built in 1877.