Brixton start-up wants to help you onto two wheels

Written by on 7 May, 2018 in Business - 1 Comment
RIDEto founder james Beddows with his Vespa

RIDEto founder james Beddows with his Vespa

Tired of the Tube? Bored by buses? Visualising a Vespa?

Then a Brixton-based start-up may be what you need.

RIDEto, based at the Eurolink Business Centre on Effra Road, is an online platform designed to bring motorcycle and scooter training into the 21st century.

It is designed to match new riders with the best local training schools and to provide an online platform of learning, advice and everything else a new rider needs to get on the road.

“With all the negative press around motorcycle theft in London, we feel it’s time to get to re-engage people and get them interested in the joys that two wheels can bring,” says RIDEto’s Tom Baker.

About the Author

Alan Slingsby moved to Brixton just as the 1981 uprising began. His nearest pub was the Effra and nearest off licence the Frontline — long gone in an earlier wave of closures of treasured community establishments. Has edited newspapers for the National Union of Students and National Union of Teachers. Now makes a living designing magazines and books and anything else people will pay him for.

One Comment on "Brixton start-up wants to help you onto two wheels"

  1. Andrew Sherman 7 May, 2018 at 1:36 pm ·

    A good idea, but I have a bone to pick about the pic. Open-face helmets don’t protect your face very well if you come off the bike. They look the part if you ride a scooter, but a full-face helmet will prevent a broken nose and/or broken jaw, or the need for cosmetic surgery because of road rash.

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