Hundreds of swimmers in fancy-dress will jump into the chilly water at Brockwell Lido at midday on 12 December in support of Crisis, the national charity for single homeless people.
Crisis says homelessness is on the rise with more than 7,500 people sleeping rough this year – a 16 per cent rise on the previous year and more than double the figure in 2009/10.
Crisis Chief Executive Jon Sparkes said: “The situation for homeless people in London is becoming increasingly desperate, with thousands facing the misery and isolation of life on the streets this winter. By taking part in the Crisis Midwinter Swim, Londoners can help us bring someone who is homeless in from the cold and support our year-round services that help people leave homelessness behind for good.”
Entry costs costs £22.29 and participants will receive a Crisis swimming cap for the occasion and be able to enjoy a warming drink after they brave the waters.
To join the Crisis Midwinter Swim register here.